National Account Manager

National Account Manager (NAM) is responsible for managing and growing strategic relationships with retail partners- including M&S, Tesco, Morrisons, Aldi, Lidl, driving sales and profitability of the company’s own-label portfolio. This role serves as the primary interface between the business and major retailers, ensuring alignment between commercial objectives, operational delivery, and market opportunities.

Key Responsibilities:

• Develop and maintain strong, long-term relationships with key retail accounts, positioning the company as a trusted partner.
• Act as the primary point of contact for major retailers, leading negotiations, managing contracts, and coordinating promotional activity.
• Drive sales growth, margin improvement, and overall profitability of the own-label portfolio.
• Collaborate closely with internal teams, including NPD, operations, and supply chain, to ensure account objectives are met and exceeded.
• Monitor and analyse market trends, competitor activity, and sales performance to identify opportunities for growth and improvement.
• Prepare regular reports, forecasts, and business reviews for both internal stakeholders and retailer partners.
• Ensure all account activities comply with company policies, standards, and commercial objectives.

Skills and Competencies:

• Strong commercial acumen and understanding of retail dynamics.
• Excellent negotiation, influencing, and relationship management skills.
• Analytical mindset with the ability to translate market insights into actionable strategies.
• Collaborative approach with experience working cross-functionally.
• Effective communication and presentation skills, both internally and externally.
• Results-driven, with a proven track record of delivering sales and profitability targets.

Qualifications and Experience:

• Significant experience in account management, preferably within FMCG or retail sectors.
• Proven success in managing national accounts and driving commercial growth.